
Email Marketing is the most direct and effective way to connect with potential leads, nurture leads, and convert them into clients. They are used to persuade customers into engaging with the company. There is no surprise that more than half of us check our email before doing anything else online. On average, email marketing has a 4400% ROI (OptinMonster). For every $1 spent, email marketing averages a return of $44. Stunning numbers like that are the reason why focusing on your email marketing strategy is a must for running a successful online business.

