Blogs and newsletters both add value when it comes to your content marketing strategy. The key between the two is that they allow you to build an email list, creating further engagement and expanding your audience. It’s important that you make it easy for people to subscribe and give them a reason to subscribe through your awesome content.
Blogs
- Content stays on your website and is indexed by Google, which is good for your SEO
- Each post allows you to go in depth on the topic you’re choosing and share your full knowledge of the subject matter.
- Blogs tend to be more easily shared, especially with all the plugins you can insert on your page.
Newsletters
- Newsletters allow you to focus more on your company and the promotional side of your content marketing strategy.
- Newsletters consist of numerous articles and can range from many different subject matters.
- Not as good for your SEO unless you save each newsletter to your website.
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